# Press and facts · Easy AI Act Image Labels > Easy AI Act Image Labels in brief: what the app does, figures from its own measurements with dates, the legal position, images and press contact. URL: https://easyaiactlabels.com/en/press/ Press # Press and facts Last updated: 23 October 2026 Created with AI This page collects the facts about Easy AI Act Image Labels for editors and journalists: what the app does, figures from its own measurements, the legal position, images and the press contact. ## What is Easy AI Act Image Labels? Easy AI Act Image Labels is a Shopify app for labelling AI images in online stores. Its motto: “I find the evidence, you decide with one click.” - **Find**: The app reads provenance markers (C2PA/Content Credentials, IPTC DigitalSourceType) from the original files in the Shopify media library and proposes the matching label for each image, AI GENERATED or AI MODIFIED. A marker that is found is evidence; a missing marker says nothing. Merchants label images without a marker themselves. - **Decide**: The merchant decides on each image with one click. With Unlimited, an automation with a fixed rule is available: marker found means label, new images are checked daily, and every automatic decision can be changed. - **Show**: The official EU icon appears as an overlay on the image. The merchant turns on an app embed in the theme editor for this; image files and products stay unchanged, and the app has read-only permissions. - **Languages**: The app interface is available in 12 languages. With Unlimited, the label wording follows the storefront language in 24 EU languages; this is the app’s own translation, as the official icon files exist in English only. - **Pricing**: The Free plan stays free for good (25 labels, one fixed label language, no automation). Unlimited has no label limit and comes with a 7-day free trial. The amounts are on the [pricing page](/en/pricing/); billing runs through Shopify. - **Status**: On the Shopify App Store since 7 October 2026: [apps.shopify.com/easy-ai-act-image-labels](https://apps.shopify.com/easy-ai-act-image-labels). The [AI image checker](/en/ai-image-checker/) on this website can be used without signing up. More on the process: [How it works](/en/how-it-works/). What the app reads and stores: [Trust and security](/en/trust/). ## Figures from the app’s own measurements **Which generators mark their images (test bench, 1 September 2026)**: Of 59 image files from AI tools, cross-checks and two controls, 43 carried a provenance marker. In the catalogue of the image service Magnific, 34 of 47 entries generated via API, one model each, wrote a signed C2PA marker and 13 wrote none. Details for each tool: [Which AI image generators write provenance evidence?](/en/guides/ai-image-generators-provenance/) **What reaches the store (1 and 30 September 2026)**: The stored original keeps the marker; after upload on 1 September 2026, all 34 of 34 markers were intact. The copies Shopify delivers to visitors are re-encoded: of 38 images with a marker, the delivered copy still carried it in 6 cases on 30 September 2026. This is why the app reads the marker on the original, not on the store copy. **Shopify AI Image Index (edition 1, 1 and 2 October 2026)**: 3,136 Shopify stores with an EU or Swiss country domain from the Tranco list of the most visited websites were measured, 2,992 of them measurable. For 0.1% of the measured stores, the home page or one of three product pages carried a label signature in the delivered HTML; labels set by a script in the browser are not visible to the measurement. For 8.0% of the stores, a provenance marker was readable on at least one of up to 30 delivered image copies. A provenance marker that is found is evidence. A missing marker or a label that was not found says nothing about whether an image was made with AI or whether a store has to label anything. Method, intervals, country values and the data for download: [Shopify AI Image Index](/en/shopify-ai-image-index/). **Free AI image checker**: On this website, the [AI image checker](/en/ai-image-checker/) checks up to 20 images per run without signing up, in JPEG, PNG, WebP and AVIF up to 20 MB each. The files are read in the browser and not uploaded. The checker reads the file with fixed rules and uses no AI. ## The legal position in three sentences Since 2 August 2026, Article 50(4) of the AI Act (Regulation (EU) 2024/1689) has required deployers to disclose visibly any AI-generated or AI-altered images that look real, with no transition period for stores. The machine-readable marking under Article 50(2) is owed by the provider of the generator, not by the store. Providers of systems placed on the market before 2 August 2026 have until 2 December 2026 to apply it (Article 111(4) as amended by Regulation (EU) 2026/1744). In detail, with sources: [Do I have to label AI images in my online store?](/en/guides/ai-images-labelling-obligation/) The content of this website is general information, not legal advice. ## Downloads - [Fact sheet in German (PDF, two pages, 180 KB)](/presse/easy-ai-act-image-labels-fact-sheet-de.pdf) - [Fact sheet in English (PDF, two pages, 178 KB)](/presse/easy-ai-act-image-labels-fact-sheet-en.pdf) - [Press kit as ZIP (3.6 MB)](/presse/easy-ai-act-image-labels-pressematerial.zip): app icon as SVG and PNG (1024 and 512), listing screenshots in German and English, both fact sheets. Free for editorial coverage of the app. ## Images The following files are available for coverage of Easy AI Act Image Labels: Subject Format German English App icon SVG, 1200 × 1200 [app-icon.svg](/assets/app-icon.svg) same file Website preview image JPEG, 1200 × 630 [og/de.jpg](/og/de.jpg) [og/en.jpg](/og/en.jpg) AI image checker preview image JPEG, 1200 × 630 [og/pruefer-de.jpg](/og/pruefer-de.jpg) [og/pruefer-en.jpg](/og/pruefer-en.jpg) App overview JPEG, 1600 × 900 [shot-1](/img/de/shot-1-uebersicht.jpg) [shot-1](/img/en/shot-1-uebersicht.jpg) Results after the scan JPEG, 1600 × 900 [shot-2](/img/de/shot-2-bilanz.jpg) [shot-2](/img/en/shot-2-bilanz.jpg) Evidence card JPEG, 1600 × 900 [shot-3](/img/de/shot-3-nachweis.jpg) [shot-3](/img/en/shot-3-nachweis.jpg) Labelling images without a marker JPEG, 1600 × 900 [shot-4](/img/de/shot-4-ergaenzen.jpg) [shot-4](/img/en/shot-4-ergaenzen.jpg) App embed in the theme JPEG, 1600 × 900 [shot-5](/img/de/shot-5-theme.jpg) [shot-5](/img/en/shot-5-theme.jpg) Automation JPEG, 1600 × 900 [shot-6](/img/de/shot-6-automatik.jpg) [shot-6](/img/en/shot-6-automatik.jpg) Display and placement JPEG, 1600 × 900 [shot-7](/img/de/shot-7-platzierung.jpg) [shot-7](/img/en/shot-7-platzierung.jpg) Product page with EU label JPEG, 1600 × 900 [shot-8](/img/de/shot-8-shop.jpg) [shot-8](/img/en/shot-8-shop.jpg) Label languages JPEG, 1600 × 900 [shot-9](/img/de/shot-9-sprachen.jpg) [shot-9](/img/en/shot-9-sprachen.jpg) The app views show a sample store with sample products. For questions about using the files, please contact the press address below. ## Press contact Enquiries to [support@easyaiactlabels.com](mailto:support@easyaiactlabels.com). Provider and address: [Legal notice](/en/legal-notice/). ## About Easy AI Act Image Labels Easy AI Act Image Labels is a Shopify app for labelling AI images in online stores, built for the visible disclosure duty under Article 50(4) of the EU AI Act. It reads provenance data such as C2PA/Content Credentials and IPTC directly from a store’s original image files, proposes the official EU icon and, once the merchant has decided, shows it over the image without changing the file. It also offers the free AI image checker at easyaiactlabels.com, which reads images in the browser without uploading them.