All guides
EU AI Act Article 50: transparency obligations, paragraph by paragraph
The article behind the AI labelling obligation, paragraph by paragraph, with the official wording and what it means for stores.
ReadWhat changes on 2 December 2026 for AI images in your store?
On 2 December 2026 a deadline ends for the providers of generators, not for your store: what changes and what stays the same.
ReadDoes the EU AI Act apply to my store outside the EU?
Based in the UK, the US or elsewhere outside the EU: when your AI product images fall under the EU rule.
ReadWhich Images in Your Store Need an AI Label?
Product photo, AI model, generated background: which cases Article 50 covers and where the line gets blurry.
ReadAI background, cut-out, retouching: when does a product photo need an AI label?
Cut-out, AI background, retouching, upscaling: where the line to an AI label runs for real product photos.
ReadAI label: overlay or burned into the image? Store, ads, marketplaces
Overlay in the store or label in the file: which approach works for which channel, and where platforms prohibit text in the image.
ReadAI generated label examples: how to label AI images correctly
Five examples with real AI images, suitable wording and what does not count.
ReadHow to detect AI images: evidence or hint? Four methods compared
Why a marker in the file is evidence and a detector only estimates.
ReadC2PA and Content Credentials: how to check what is in an AI image
What a manifest contains, who writes it and why it can get lost on export.
ReadAI watermarks: how to detect SynthID, C2PA and visible AI labels
Visible label, invisible watermark, C2PA: who adds what, how to check it, and which part is your obligation.
ReadWhich AI image generators write provenance evidence?
Reference table per generator and model: marker or not, which type, who signs it and what reaches the store copy.
ReadLabelling AI images in a fashion store: models, virtual try-on, backgrounds
AI model, virtual try-on, AI background or just retouching: which case in a fashion store needs a label, and which one.
ReadAI labelling: who enforces it, and which cases are known? As of October 2026
Monthly status: competent authorities per EU country and known cases on AI images, with the search path disclosed.
ReadLabelling AI images in a cosmetics and beauty store: before-and-after, skin, textures, models
Retouched skin, AI models, before-and-after, swatches: which beauty case needs a label and what cosmetics law requires on top.
ReadAI images in your Google Merchant Center feed: what Google requires and what reaches the Shopify copy
Google’s metadata requirement for AI feed images in its own words, and what was measured on the copies Shopify delivers.
ReadShopify Magic and the EU AI Act: What Applies to You?
What applies to images you edit with AI directly in Shopify.
ReadLabelling AI images in Austria: what applies to online shops
A directly applicable AI Act but no authority yet: what Austrian shops need to do and where the risk lies.
ReadLabelling AI images as a Swiss shop: when the EU rule applies
No Swiss law, but the EU rule reaches across the border: when a Swiss shop has to label AI images.
ReadAI images on marketplaces and in ads: what Amazon, Google, Meta and others require
The label in your store does not travel: what eleven platforms require, label themselves or forbid in the image for AI images.
ReadAI stock images in your online store: do you have to label bought or licensed AI images?
Adobe Stock, Freepik, agency images: when a bought AI image needs a label, when it does not, and what is still open.
ReadThe EU icons for AI images: which variants exist and how to use them in your store
Three official icons, four colour variants, English only: which one to use when and where it should sit on a product image.
ReadIs your AI label accessible? Article 50(5) AI Act, the BFSG and screen readers
Screen readers, contrast, zoom, keyboard: what Article 50(5) AI Act and the German BFSG mean for the label on a product image.
ReadCreating AI images for store clients: what agencies, photographers and freelancers need to know about labelling
Agency or retailer: who labels AI images made to order, what you should hand over and what belongs in the contract.
ReadLabelling AI videos in your online store and in ads: product videos, avatars, AI voices
Image-to-video, AI avatars, UGC-style AI ads, AI voices: when a video needs a label and how it must look in the video.
ReadWhich language does the AI label have to be in? The English EU icon or the local language
English EU icon or local language? What the AI Act, the Code and the language laws of France, Poland, Italy and Spain say.
ReadDo AI images from before 2 August 2026 need a label?
How to handle images that were already in your store before the cut-off date.
ReadAI images in furniture and home stores: room scenes, virtual staging, AI furnishing
3D rendering, AI room scene, virtual staging, AI fabric variants: which furniture image needs a label and which does not.
ReadAI texts and AI chatbots in your online store: what do you have to label?
Chat widget, voicebot, product copy, blog: when Article 50 of the AI Act requires a notice, who owes it, and what applies regardless.
ReadAI images in food and drink stores: serving suggestions, food styling, labels
AI serving suggestion, food styling, AI packshot, pack label in the image: which food image needs an AI label and where food law applies regardless.
ReadWho enforces the EU AI image labelling rule in your store?
Who is responsible for oversight and how proceedings work.
ReadWarning letter over an unlabelled AI image: what now?
What to check when you receive a warning letter over an AI image, what it may cost, and what to do right away.
ReadThe EU Code of Practice on AI labelling: what Section 2 means for your store
Voluntary, but the yardstick: what Section 2 of the EU Code of Practice asks of a store and how to check your setup against it.
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